From Zero to $1M: Building The Lad Collective from the Ground Up

A full go-to-market build, Shopify store, paid media, and creative strategy, that took a startup from pre-launch to $1M in annual revenue.

$1M+

Annual revenue achieved

Revenue at engagement

Shopify store built from scratch

The challenge

When The Lad Collective arrived, they were starting from absolute zero. With a revolutionary product, bed sheets with straps, and a pre-order ready to launch, they had no digital infrastructure: no Shopify store, no email marketing, no social media, and no paid advertising. The founders had conviction in their product. The task was to build everything from scratch and find product-market fit fast.

Strategy

Full go-to-market build

End-to-end strategy across performance marketing channels, focusing on the highest-impact growth areas first.

Shopify store development

Conversion-focused Shopify from a template, tuned for purchase throughout the engagement.

Creative testing framework

Rapid testing of hooks and angles for the target audience, iterating on what worked.

Profitability-guided media

Business profitability metrics, not vanity metrics, guided paid media budgets and campaign decisions.

Website

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Platform tactics

Meta Ads
Conversion-driven campaigns building top-of-funnel audience
From zero
Google Ads
Search & Shopping to capture high-intent traffic
From zero
Creative
Continuous iteration on messaging to improve engagement
+Revenue

Starting with no digital presence whatsoever, the entire e-commerce ecosystem was built from the ground up, and within the engagement period, The Lad Collective crossed $1M in annual revenue for the first time.

Write Upright, The Lad Collective